Barack Obama's 30 minute long form advertisement aired Wednesday night. It will go down in history as a masterful success. Millions watched it - Hopefully undecided and moderate Republicans that will now vote Obama. I think we'll see a bounce in the polls announced this weekend.
The last time something like this was done was Ross Perot and his now infamous 'flip chart' presentation. There was a lesson to be learned from that; and Obama's team learned it.
Never mind the content, Obama's choice of the team to conceive, produce and film this project says something about himself. He makes the right choices, and surrounds himself with the finest, most professional experts available. The award winning filmmaker who put this together is a perfectionist, and it shows.
And what about the content?
Obama sends a message of Hope and Unification mixed with personal stories of people that exemplify what is 'right' about America. He adds his personal narration, and stories from his own life, connecting with the listener. He makes the argument that he knows and cares about the average American by example, not in words. He moves smoothly from big concepts to specific policies, and back again. In this presentation, what comes through loud and clear is that he "gets it". "It's not about me, it's about all of you" he says from the campaign trail. No place is that clearer than in this video:
Friday, October 31, 2008
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